Affiliate Marketing
How It Works: Affiliate Marketing is one of the well-known ‘pay per performance’ strategies that is primarily where individuals or businesses sell others’ products or services and make money based on the sales generated from that link.
Structure: It is reliant on affiliations. Affiliates create connections with businesses to market their services.
Benefits: The advantage of affiliate selling is that the affiliate is only paid when the purchase is completed, therefore financial risk is minimized.
Examples: Platforms, magazines, or people promoting products via an affiliate link to earn money.
Digital Marketing
How It Works: Digital marketing is an interchangeable jacket term that embodies all the internet based marketing processes such as SEO processes, content strategies, social media activities, email campaigns and affiliate marketing.
Structure: Digital marketing encompasses different strategies for promoting products or services targeting potential customers.
Benefits: Provides a chance to maintain the image of the brands, increase the target market and connect with the customers at the personal level.
Examples: Developing advertising strategies for the internet, writing or posting information, or employing internet marketing techniques.
Conclusion
Affiliate marketing is a form of digital marketing whereby a person promotes a company’s product in return for paying the person a commission.
Whereas digital marketing is an all-encompassing approach that has various marketing avenues, affiliate marketing is the maximization of advertising in the forms of product promotion aimed at acquiring commissions.