Digital marketing, like any other marketing style, has a number of disadvantages or challenges that Somalis are likely to experience. Some of these major challenges include:
Lack of Knowledge: Poor knowledge of digital marketing could be one of the reasons it is difficult to effectively apply in most cases.
Internet Accessibility: Some information and products may not be accessible over the internet, and hence its digital marketing may be minimal or nil.
Security Risks: There is a threat to digital security in online marketing, like scams and information theft, which might be of concern for a small business.
Marketing Costs: While cost-effective options can be found, advertising expenses, such as ad and tool costs, can also become extremely high, especially without proper planning.
Technological Challenges: The rules and tools of digital marketing are constantly changing; thus, it could be a challenge to manage and utilize new technology.
Language Barriers: Some marketing materials could be in a language other than Somali; as such, many people cannot understand or be part of it.
Customer Trust Issues: Consumers might question whether the product is quality or even will be delivered after an online purchase.
As much as there are lots of great opportunities created by digital marketing, the existing challenges need to have a developed strategy put in place. Training is one of the steps that might help Somalis to enable them to do their best amidst these challenges.
Challenges of Digital Marketing to Somalis
